Arctic Monkeys

Net sensation :

"The band had no plan. They posted a couple of songs on their website and gave away 20 or so demo CDs at their gigs. Fans uploaded the songs onto a website for unsigned bands, myspace.com."

These guys are the latest thing, the hottest item, the almost new Beatles...all because they used the Net. Are the 20s+ starting to hit their stride at the moment or what? They certainly know how to communicate. They know how to mould their world. They are comfortable with people and technology and we are starting to see just how they are going to take the world and imprint their skills and values onto it.From ho-hum, ho-hum...here we have more 20 somethings getting right in there and we have lift off! They really can fly when they want to.