Multilingualism in company webs

Multilingualism in company webs :

"Customers prefer to use their own language rather than another language

Customers understand better when the commercial message is in their own language.

Customers remember better a commercial message produced in their own language.

Commercial messages produced in the customers’ language have more influence at the moment of buying a product."

There is a lot of information on multilingualism on the web because it is a much valued skill on a global market. It's an efficient, cost effective way of communicating if you have multilingual people. It occurred in the medieval world for that reason because it, too, was a fast developing world where people were using all the languages they had access to to transmit information, effect change and build our new and modern world. We are taking recourse to it now because we need to co operate and collaborate as a planet to build another new world. Our work team can be anywhere and we can recruit across the planet. There are so many international initiatives now and they are not all about making money, so people need to facilitate these initiatives by swapping languages to get the target messages around quickly. You can see those countries where they have multilingual speakers are adapting enthusiastically to the changing needs of additional languages because their people are already linguistically efficient. There is also evidence to support multilingual brains developing better than monolingual ones. Not surprising. Anyone who has tried operating in 3 languages will know there is a terribly painful period where you have to swap between two non native languages and your brain just stops. You have to literally get the neurons and synapses up and running. It hurts your head! The good news is we have the tools to learn languages efficiently and effectively because we have net access and mp3 players.Takes all the drudgery out of it and makes it a more normal activity..and so it should be in 2008.