Coca-Cola and Water

americas.org - Coca-Cola and Water - An Unsustainable Relationship:

"The Coca-Cola company is the largest beverage company in the world, and according to its own admission, the company used 283 billion liters of water in 2004.

Any way you look at it, 283 billion liters of water is a lot of water-particularly in a world where over 1 billion people in the world cannot meet their basic water needs.

It is enough water to meet the entire world's drinking needs for 10 days! If we use the water that Coca-Cola used in 2004, we could meet the entire drinking needs of people who don't currently have access to clean drinking water for 47 days!"

Coca-Cola is one of the sponsors of the World Water Forum in Mexico which starts on March 16th. If it uses so much water and water which could supply everyone with water, don't you think it might be able to come up with some clever idea to help conserve water usage? It's a hugely successful company and has been for a long time- years- it needs to think about how it can help now. How it can repay the subsidising it has had from all over the world by having a huge following. It extracts up to one million litres a day in some areas in India to supply its trade. So, what about giving some of this water back or revolutionising the water usage. Coca- Cola has the money to be inventive and generous.