Don't Be Fooled by Greenwash Advertising

CorpWatch : Don't Be Fooled by Greenwash Advertising:

"This year's report names 10 companies, ranging from oil to food companies, which are attempting to create the image of environmental friendliness while diverting attention from their poor environmental track records. 'Don't Be Fooled' also contains a brief explanation and history of greenwashing, a look at how organizations like the Federal Trade Commission are combating misleading claims, and easy-to-follow tips for consumers to use when making everyday purchases."

This is one of the sites which is a greenwash watch dog. It's all very well having bioethical goods and standards, but we have to keep everyone honest!

"Greenwash" is defined in the 10th edition of the Concise Oxford English Dictionary as the "disinformation disseminated by an organization so as to present an environmentally responsible public image." Its inclusion in the dictionary indicates the significance and permanence of a growing trend among corporations to take advantage of the many consumers who look for products with negative environmental impact."

The Green Life is a site which publishes a greenwasher of the month and gives other useful information. Don't be hoodwinked by greenwash!