Green tea war

Drinks giants fight to be everyone's cup of tea in Japan - World - Times Online:

"CUNNING strategies are in place; secret marketing weapons are primed; armies of highly paid celebrities are positioned; shock troops of sales reps are ready. Tomorrow, across Japan, the 2005 green-tea wars will begin."

I can't imagine a green tea war but every country seems to have a big, lucrative market for daily drinks. In Japan , it appears to be green tea. In Australia it's locally produced fresh juice and we are looking for "booster" juices, great taste sensations and freshness. We might be famous for our beer drinking, but in truth, we couldn't live without our fresh juice . We are very picky!