http://www.bandt.com.au/news/64/0c00ad64.asp: "FEW magazines have managed to shore up weakened circulation figures, with only five magazines in the top 20 achieving significant growth in circulation."
We all read magazines. We share them and there's a lot of interest in them. The ones they mention as declining are not really surprising. I can hardly see the farmers running out to get their Farm Journal when the weather has wreaked havoc with their farms and the equine flu is creating heavy demands. I think our interests have changed and we want intelligent, helpful reading. We are over twaddle and we want things which look at the matters which concern us in an expert, engaging way. There are some brilliant magazines out there. Our food ones are fantastic, our health and wellbeing ones are a good, solid read. We are looking for high quality fashion magazines and we have a big interest in other countries, discovering our own country and knowing about gardening. We have robust interests. We need magazines to match that.
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