Celebrities for Optus campaign

Celebrities for Optus campaign NEWS.com.au:

"THE nation's number two telco, Optus, has drawn on the support of some well-known Australian entertainers in a bid to maintain its share of the highly competitive telecommunications market."

I am a great believer that a good product sells itself. Always has. I do not use Optus and I am not sure why really because any number of people are more than happy with it and have a lot of unsolicited good things to say about Optus . Why use celebrities to sell something which is really good? Make it better. I always think they drag in the stars when the product can't sell itself. I am curious to know how Uncle Toby's is doing with the Ian Thorpe ad because Uncle Toby's can sell itself and Ian Thorpe is well respected and well liked but the combination of the two has had a bad effect in our community. I doubt it would turn people off Uncle Toby's because it's a household staple here!! But I do wonder.