Champagne boom makes farms go pop

Champagne boom makes farms go pop :

"However, examples such as Fontaine-sur-Ay are becoming increasingly rare across the Champagne region because of a growing shortage of land deemed suitable for turning into vineyards."

Champagne can only come from this area , but when there is a demand surge and a deficit of vineyards, what is a champagne producer to do? There is a greater demand for the lighter, bubbly type wines and a shift away from the heavier beaujolais and bordeaux. The Cab Sav is all the go here and we still have a chardonnay set, but apart from the weirdo lolly waters of the young set made with all sorts of unthinkable fruits and wines, there has been a real appreciation of Champagne and champagne style drinks. It will make Champagne itself a rarer and much sought after drink, but there has to be a way to solve it. We have LOTS of land. Maybe there needs to be a fusion of ideas so that the heritage of production can give birth to a new millennium champagne-equivalent which would meet market requirements and save the area itself for the real connoisseurs and moneybags!! I do not think you flood the market with something brilliant. I think you keep some really high quality goods for those special moemnts and bank balances, but I do think we have a world where you can tier the marketing to produce some good products for discerning people who want quality but not exclusivity. Then there are the "house" brands which are staples. It is really annoying me that standardisation really is breeding mediocrity when we actually have a lifestyle where we can enjoy the good things in life and some people can enjoy the exclusive things in life, but monopoly has made so many things bland. We need to remember , fine food and fine wine do maketh the man and/or woman or both... end of speech.