Magazine for super-rich has real Snob

Magazine for super-rich has real Snob appeal : "But Andrei Shmarov, who will run the Snob operation, said it had a different meaning in Russia. 'Snob to us means a person who is a self-made man, a person who has gained a right to snobbishness,' he said."

Yes, it's funny how one word can change in meaning from one social context to another and one language to another. No way would we be making and buying a magazine called Snob. Besides, we'd just be beside ourselves with mirth if something like that came onto the market. We just should not be able to contain ourselves at all.That is not to say we don't have different magazines for different social and financial groups and even so we laugh at what some of them have...or we drool. All depends how it's done.