Brilliant Blend for future of tourism

AdelaideNow... Brilliant Blend for future of tourism:

"Launched in January, South Australia. A Brilliant Blend makes SA the only state to have its own 'brand'.

'For the first time there is an opportunity for things other than tourism to be linked to it,' Prof Brown said."

Good point. The Brilliant Blend can and does apply to more than just tourism and the ad which goes with it has a really good visual impact. It does sum us up in lots of ways. I don't know that it will take that long to get lift off because South Austrlains already know we have a brilliant blend and we know what it means but we'd never call it that. We'd say we have a good mix or a good blend here. We know everything inthis state mixes well and it gives us some good choices. We know because we have travelled and we have seen a lot of places. We are very appreciative of other lands and other cultures but we always come back here and we always stay here. We don't want to be anywhere else because of the mix. It's a good place to spring board and it's a great state to kick back and relax or bring up children. The brand , as it is so trendily called...talk about money talks! ...is already a part of us. It's about quantifying it and representing it. Like the ad. We'll open a book or pick up some photos and just look at the vineyards or the coast and we'll just say, "Just take a look at that." Every morning on the way to work I have a million dollar view. I have called it a million dollar view all my life and I cannot believe it's my view on the way to work. I feel so lucky. That's SA. We are small enough to care but big enough to stage world events when we want to. That is pretty good.