Ads to dispel 'light' cigarette myths.

Ads to dispel 'light' cigarette myths. :

"A $9 million advertising campaign aimed at informing smokers that 'light' and 'mild' cigarettes are not necessarily safer options, begins today."

Dispelling the myth is a good idea, but the ads need to be information and they need to be text based. We saw one of the ads when we were watching the Boxing Day Cricket match, as you do on Boxing Day here. The test cricket is what Boxing Day is about. The ad which came on really disrupted my brother in law. It was a mad ad. He gave up smoking four years ago...but he said the ad had made him feel like having a cigarette. It was the way it was done. Obviously put together by a non smoker. How silly to advertise and then put people back on to smoking. An addict of any kind is very precariously balanced. Anti smoking things need to be carefully planned. Targetting one group above another is one thing, and this particular ad wasn't about victimising, but the way it gave the information wouldn't put a smoker off. It was a very pretty ad. Consumers need proper information given in a factual way. Besides, I thought we had laws not to advertise smoking? That ad advertises smoking even if it gives information about cigarettes.