Country Road

Country Road CEO sounds like he is erring on the side of caution when he speaks of his company's comfortable and comforting profit in these wild economic times, but the company ought to take heart form its profits. It is an Australian company which can teach us a lot because it has had to work hard at being competitive, finding a place and overcoming adversity in the marketing of its goods. For us it has always been a company which has meant quality clothing at a quality price which means some people couldn't afford it. Those who could have learned it would be false economy not to afford it because the quality lasts. The clothes wear well, they are classic pieces, they are what I call reliable clothes and they wear well. So in the long term they are a better investment than cheaper items. If you cannot afford new, they are available in second hand shops because some people just want a new piece. It is again a sign of our times that we shall need to purchase investment items. So instead of buying short term, throw out items, we shall probably start investing in fewer, better quality things. Things we can rely upon. There are women here who are Country Road dressers. Their items are of a sort and type which will always work well. Country Road is not daring and it is not over the top. There are a lot more women in professional positions and they would turn to Country Road because it has a good name and the clothes are comfortable for work. So if the company is posting a good profit it tends to suggest that women are again looking for investment pieces which they can turn to to meet workplace expectations in terms of dress code. It also means we are over ill fitting, poorly constructed items which just do not wash or wear well. In summer we'll still come home and throw on the tank tops and the shorts and in winter we'll still throw on our trackies and windcheaters...but at work it looks like we've got the dressed for success message here.