Brilliant: Our new label

The Advertiser: Brilliant: Our new label :

"The slogan is a result of a brand proposition arrived at by a mix of government departments, its base line being to 'create employment, increase export income and profile of the state by building the destination and marketing the state'"

We are brilliant but I would think it's not just about jobs, not just about vocational training, not just about wine, though a lot of people love our wine and we tend to be a well oiled lot because we are surrounded by great wineries. The brilliant blend marketing strategy is the new tourism ploy for our state, but I think it'd be good to tell us we are brilliant and get the message across whenever and wherever we want. Like the It's a great state, mate, the brilliant thing is something we can pick up and run with but we need to get slicker at presenting it. There is a brilliant blend of so many things here. We need to recognise and reward them. We need to acknowledge the blends. For my Canadian friends it's the weather , food, wine, coffee, beaches, open air, freedom, positive lifestyle. For my German friend it's the beach, weather, water sports, ease of interstate travel, friendliness, food, lifestyle. For my Scottish friends it's the ability to do as you please without being bothered, the weather, the freedom, the food, the working conditions. Everyone does have their blend. We fail to acknowledge them and take a lot for granted. On the other hand we have worked in a dedicated manner to produce a place where we can feel at ease and where we do co operate.

I saw the logos on the news tonight. The paper ones looked terrible. Poor design, colours too strong and a bit blah really. The T shirt on the other hand was brilliant so I can see the textile stuff coming up brilliantly and I can see coffee mugs with that logo too. The white background with the bold splashes of colour makes a far better statement in my opinion. The star shape on the T shirt fills the space better and has a better sense of style and form. We could get it in the state colours too. We need something bold and cheerful but not coloured splodge. Get the right design and it will sell itself. Get the right angle and we'll run with it. We just need a few more brilliant ideas.