SA's egg producers at breaking point

The Advertiser: SA's egg producers at breaking point:

"INTERSTATE egg producers have started offering eggs for free in South Australia, pushing local producers to breaking point."

All part of the business plan, the marketing strategy and getting the edge.

"John O'Hara, chief executive of Sunny Queen - a Queensland-based company with farms in Queensland, NSW and Victoria - said that was "certainly not our goal". "We formulated a strategic plan three years ago to become a national player in the egg market," he said."

Giving eggs away is not a very sound way to establish business confidence and capabilty. Grow locally and supply locally. Our food should be fresh unless we cannot produce it ourselves. This free egg strategy will only egg people on and create division. Muscling in is how I see it. Slapping the chook shed. Don't like it. I prefer a fair approach but when it comes to food, I want fresh because you can taste the difference. Overseas visitors don't remark on the quality and taste of SA food because we use old produce.