Winemakers find 'home brand' plan hard to swallow.

Winemakers find 'home brand' plan hard to swallow. :

"South Australia's Barossa Valley winemakers say the advent of home brand wine in Australia is bad news for their region."

We make good wine. Our wine is acknowledged and sells well overseas. We have a name in winemaking and it has been like that for a long time. If Britain and Europe are selling homebrand wines and it is popular , then they are still also maintaining their name in their well known wines and companies. As usual there is not enough information in this article. We do have to protect our winemakers but we also need to know how this works. Generic coffee and generic chocolate are available, but when you want quality, you still go for the names and the countries who produce the best. In New Caledonia you could go into a coffee shop and be drinking their "house coffee" but you could also order specific beans. You can do that here in Adelaide but not to such a big extent. Generic stuff does fix a price but it also provides a large market for suppliers. Content has to be listed that is for sure. Premium stuff you pay premium price for. I have my ordinary coffee for ordinary days and my ordinary tea, but I am still stocked up on the good teas and coffees (not a wine drinker so I am parallelling my thoughts here) not just for guests, but for the occasions I want "proper" tea and coffee. The thing about generic is that the flavours aren't so rich and intense. I think this needs to be opened up a bit and all the facts brought in. It would be really silly to undermine one of our great assets which is just getting better and better. It may be a question of layering the market and that is what we have come to here because their are those who cannot afford the premium prices for the premium goods and generic can allow people to participate in a range of commodities which they might not otherwise afford.