Consumer watchdog targets 'green marketing' : "'If a claim is made, it's got to be truthful, it's got to be able to be substantiated,' he said."
Truth and trust in advertising - now that's great idea. We spend a lot of time these days reading labels and packages and sharing our knowledge at the supermarkets. We want organic organic, green green and we want products which have been made in reasonable work conditions. Word of mouth has become important to us because we aren't sure anymore. I hope we can put the truth back into products.
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