Clicking hell: the way to bankrupt your rival

Clicking hell: the way to bankrupt your rival :

"JOHN Carreras was once a contented Google advertiser. He used text advertisements that appeared alongside searches to bring people to his trade exhibition website. He happily paid Google a few cents for every referral, believing that anyone who clicked through to his site from Google was a likely customer. But then he attended a conference in Las Vegas, and he noticed something strange: the number of Google referrals he was getting dropped dramatically, only to rise again once the conference was over."

Pretty sad to see yet another way people would undermine their opponent, by over clicking on their site so that they have to pay all the extra costs. Google obviously isn't impressed and is working on it and John Carreras is now producing software to detect clicking fraud. Good job he was cluey, good job Google got onto it but as fast as we come up with a good idea, some person creates a nasty , negative use for it.