Plane 'almost' lands on highway

The Advertiser: Plane 'almost' lands on highway :

"A PASSENGER plane almost landed on the Jerusalem-Tel Aviv highway, which the pilot mistook for the runway of Israel's nearby Ben Gurion airport, the Israeli Yediot Ahronot daily reported today."

I am sure the people in Jerusalem would have enjoyed a jet liner on the freeway in peak hour traffic. Can't pilots see the road? Don't pilots know where their airports are? Can't pilots see the difference between a highway during rush hour and a runway at an airport? This is all highly irregular. We've been flying planes for years. No one lands them on freeways.