Friday, October 14, 2005

Bradman Foundation rejects biscuit criticism.

Bradman Foundation rejects biscuit criticism. :

"The foundation, based in Bowral on the NSW southern highlands, has released a statement saying John Bradman, Sir Donald's son, has made a series of complaints about the use of his father's name and image since his death in 2001."

I can understand the son being upset. His father only died relatively recently and was a huge man to us and must have had a big impact on his son. To see his father's picture on biscuits was probably upsetting for him and then to think the tins and wrappers would end up in a rubbish pile was maybe too much. Maybe the name and signature might have been better. To be honest, I thought it was a nice idea because a cup of tea and a biscuit is such a civilised thing to have. I am curious to know how much of the profit is going to the charity organisations. I understand it was to be used to further encourage cricket in India. Our cricketers have had a long history of working with the Indian cricketers and aspiring cricketers. What annoyed me, was we were not going to get the Bradman biscuits here. The tins look really nice and it would be a good tradition to start here. I am sorry we didn't think of it first. Paul Newman's products are well respected and 100% of the profits go to charity. It is actually a more sensible approach to merchanising than all these "things". Better to have things we can consume, replace and make part of our daily living...and know we are helping others at the same time.

No comments:

Post a Comment