Tuesday, November 04, 2008

Campaigns in a Web 2.0 World - NYTimes.com

"Shortly after 9 a.m. on Oct. 19, Colin Powell endorsed Barack Obama for president during the taping of Meet the Press on NBC. Within minutes, the video was on the Web."
It's true. The way the world is working now is really interesting. A lot of information is available on the web before it is available through what are now called old media channels. Even online newspaper sites update quickly and they get the interactive and poll stuff going really quickly. We like to be informed. We like to participate and we like to be part of an event. Web 2.0 makes it easy to discuss things and get opinions and views out into the public arena. It means people and information can be scrutinised very closely and that is a tough call on anyone who has a lead role in an event. It also means they can rally support quickly and in a way which will make them feel strong. I like web 2.0 stuff. I think it has brightened us up and made us more alert. There are some quick brains and a lot of humour on the Net, so topics of interest can be explored in a lively, interesting way...but yes, we want to know now! It's actually exciting to know we can sit in Australia and already be up to date on what the polling situation is in America. We have never been this close to the world. It has actually brought us closer together because we are more informed and we have more to discuss. 

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