Sunday, October 12, 2008

Creeping

Sign No.Image via WikipediaI am curious to see whether this ad has any impact on the driving community because it really doesn’t mean a lot to me. Bit odd and a bit weird and if you are going to target those who go a bit above the speed limit and think nothing of it, I’d be inclined to say you need to be a bit more direct. I don’t relate to the work creeping. It means nothing to me in terms of driving my car. People becoming ghoulish as a result of creeping means nothing to me either. So I have nothing to relate to. It may affect the target audience and all they can do is try because we have to get that road toll down and speeding is one of the biggest contributors to accidents.

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